Modern Atmosphere Created by Tiffany
Tiffany Atlas Collection
The jewelry house Tiffany based on 170 years of tradition proposes the Atlas collection that incorporates the modern sentiments of New York. The idea for design is taken from the Atlas watch that majestically decorates the main gate of its flagship store on the fifth avenue of New York. The Atlas collection was created in 1995 using bold and modern Roman numbers as the main motif, and it changes to a newer, more modern design every season.
In particular, pendants, bangles, earings, etc., which are made from 18k white gold, yellow gold, and simple silver, constitute an iconic collection that lives up to the identity of Tiffany: craftsmanship and an excellent design sense. It goes well with any kind of clothes.
The Atlas watch has a round or square-shaped case of 18k white gold or steel matched with various straps such as leather and satin. Ranged from a practical classic watch to a splendid jewelry watch set with diamonds, its designs are loved by both men and women of all ages.
The sophisticated and intense designs of the Atlas collection created by the sleek curves of the Roman numbers represent the modern and refined elegance of Tiffany.
For inquiries, 02-317-7681
p. 20
A buoyant May with various events!
Lotte Duty Free Shop
Various events of the Lotte Duty Free Shop will make May even sweeter such as a big sale, a thank-you event, and Hallyu star Park Yongha's special gifts.
By Sim Mina; Photography provided by the Lotte Duty Free Shop (www.lottedfs.com)
The Lotte Duty Free Shop offers a big sale in the celebration of the family month of May. The sale will last until May 31, and be held at the Lotte Duty Free Shops of the flagship Lotte Department Store, Lotte World, and the Incheon International Airport. Clothing, ties, and scarves are discounted at 30 to 90%; handbags, wallets, shoes, and belts at 30% to 80%; gifts and sunglasses at 10 to 50%; accessories at 20 to 50%; cosmetics and perfumes at 15% (Incheon International Airport excluded); and watches and jewels at 15 to 50%.
Customers who make their first purchase at the Lotte Duty Free Shop will be awarded with Park Yongha's special gifts until May 31. The Lotte Duty Free Shops at the flagship store and the lobby of the Lotte Hotel Seoul will award a purchase of USD 100 with a compilation VCD of dramas starring Hallyu actors. A purchase of USD 300 will earn one of a set of Korean hot pepper paste and powder, a plastic transparent file with a photo of Park Yongha on it, and a memo pad with a photo of Bae Yongjun on it at the Lotte Duty Free Shops in the flagship store, Lotte World, the lobby of the Lotte Hotel Seoul, and Jeju. A purchase of USD 500 will earn one of a Daejanggeum herb medicine cleansing set and a pocket book with a photo of Rain, Park Yongha or Bae Yongjun on it at the Lotte Duty Free Shops in the flagship store, Lotte World, the lobby of the Lotte Hotel Seoul, and Jeju. A purchase of USD 1,000 will earn a Daejanggeum set of a spoon and chopsticks at the Lotte Duty Free Shops in the flagship store, Lotte World, the lobby of the Lotte Hotel Seoul, and Jeju.
The Lotte Duty Free Shop holds the 'Park Yongha's Scratch-Ticket Lottery where Every Ticket Is a Winner' event until September 30 which will allow all its customers to earn a Daejanggeum band, a Daejanggeum marker to slip between the leaves, a compilation VCD of Hallyu dramas, a Bae Yongjun poster, a SK-II Whitening Source(50ml), a Etro handbag, etc.
Lastly, a thank-you event will be held until May 31 to celebrate the opening of a Custo Barcelona shop in Lotte World offering a signature perfume, 'Feraud', by French fashion designer Louis Ferrau and a picnic straw bag.
For inquiries, 02-317-7709/10 for the flagship store, 02-411-7550/3 for Lotte World,
032-743-7700/5 for the Incheon International Airport, 051-818-8580/1 for the Busan area, 064-731-4400 for the Jeju area, and 064-747-0283/5 for the Jeju Airport
pp. 26-27
Van Cleef & Arpels
Magic Alhambra
Van Cleef & Arpels' Alhambra is a collection that has been constantly loved since its birth in 1974. The necklace of the 'Magic Alhambra' of this season accentuates an elaborate yellow-gold bead setting and white mother of pearl. The Alhambra motifs of four different sizes create an asymmetrical harmony, and two pendants form a drop along the yellow-gold chain. The Magic Alhambra also offers earings and a long necklace.
For inquiries, 02-3479-6032
LIP
Launch of the Diode Collection
LIP is France's traditional watch brand which has been loved by notables such as Napoleon, Eisenhower, Churchill, and President de Gaulle. This watch maker introduces the ‘Diode' collection that combines a modern digital image with the classic taste of French design. Lip watches can be found at any Lotte Department Store across the nation and it plans to open additional shops at the Sinchon and Mia branches of Hyundai Department Store.
For inquiries, 02-6207-9924
Bvlgari
Aqua Pour Homme Sports Set
Bvlgari launches a new perfume for men who enjoy sports, 'Aqua Pour Homme Sports Set'. It consists of a Aqua Pour Homme perfume, and a shampoo and shower gel presented in a duffle bag in a sporty and sophisticated design. The Aqua Pour Homme Sports perfume is reminiscent of the freshness, dynamic waves, and orange forest of the Mediterranean Sea, The Aqua Pour Homme Sports shampoo and body shower cleans both the hair and the body, leaving them shine.
For inquiries, 02-2240-7350
SK-II
Wedding Set
SK-II introduces a wedding set for soon-to-be-brides. This wedding set consists of SK-II whitening products which Actress Jang Jinyeong always uses herself and is greatly satisfied with. They brighten the skin tone and are efficacious on dark and brown spots, discoloration, etc. A purchase of a wedding set will earn you a whitening pancake, elasticity mask, etc. with which you can earn a synergy effect when used together with the products of the set.
For inquiries, 02-515-2688
Salvatore Ferragamo
Special Gift for the Bride
Salvatore Ferragamo introduce this season's new line, 'Vara Patchwork'. It makes a special gift for a May bride and comes in vivid pink and refreshing lemon colors that emphasize the loveliness of spring. Soft goat skin and patent materials are patchworked with leather stitches and Vara ribbons.
For inquiries, 02-2140-9666
IWC
Portuguese Minute Repeater
IWC's 'Portuguese Minute Repeater' combines classic and modern designs and boasts of glamour and unmatched functionality. The Minute Repeater function is an innovational invention from the 17th century and was first conceived to be used in a pocket watch. This finely-tuned watch tells you the exact time with a mysterious tone. The limited version comes in white gold, rose gold, and platinum.
For inquiries, 02-3785-1868
pp. 28-29
Place of child-like innocence
Owl Museum
There was a girl who loved owls. Even when she became an adult, her love of owls never faded, and she is now the director of the Owl Museum. She collected anything and everything seemingly related to owls. Perhaps it is not surprising that she would one day open a museum and put her entire collection on display for all to see. At the museum, her child-like innocence is readily apparent behind the round spectacles, and the owls have twinkling eyes.
By Sim Mina; Photography by Lee Hyoseon
Owls, be my friends!
Ivy covers the entire building, and colorful murals are densely painted on the external walls. A smile spreads across one's face in anticipation that this museum is something truly special. A traditional Korean house-turned museum of 83m2 houses about 2,500 owls from about 80 countries around the world, sitting closely together in a cluster and showing off their beautiful plumage. The rafters on the ceiling are the original timbers, and the wooden pillars still stand here and there. The old pieces of furniture show the years they have witnessed and make the museum even more inviting.
The nest of owls reveals its true identity.
Director Bae Myeonghui's intense fondness of owls started with small crystal owl figurine she purchased on a school excursion in middle school. Her collection includes about 3,000 pieces and was amassed over a period of some 30 years. When her home could no longer accommodate her collection, her son suggested that she open the Owl Museum. The museum doors opened in 2003, and the public was invited to see the enormous collection of owls for the first time. How many things could an ordinary person, an ordinary housewife, have collected? I did a quick and rough calculation and was immediately put to shame. The only overseas trip Director Bae ever made was to a museum in Japan, and even this was specifically at the invitation of Sendai City. Her collection was assembled by visits to countless antique shops, bazaars, exhibitions, flea markets, and other such places.
The power of a small museum
Even the smallest things in the museum are related to owls. Crafted owl figurines from Africa, paintings, sculptures, ceramic pieces, stamps, lighters, savings boxes, bells, postcards, rocks, watches, canes, and accessories; you can find owls everywhere. The more than 200-year-old table from England in the center is a space where you can have a cup of tea and a chat or do drawings. There are always paper and colored pencils on the table for children to draw the owls they see. Their drawings are displayed in the exhibition room for some time. Children and foreign visitors are given their own personal tours. Members of owl clubs also often visit the museum, and tea and drinks are sincerely prepared for them, free of charge. Even tea cups feature owl characters, bringing a spontaneous smile to your face. You can also purchase souvenirs, mugs, accessories, posters, T-shirts, and other such items.
Directions Right alley after walking straight 50 meters in the alley of Myeongseong Mart after the Korea Banking Institute
Address 27-21, Samcheong-dong, Jongno-gu, Seoul
Open hours 10:00~19:00 (Closed on Mondays and Tuesdays, opened on public holidays)
Admission KRW 6,000 for adults, KRW 5,000 for children (13 years old or younger)
For inquiries, 02-3210-2902, www.owlmuseum.co.kr
pp. 30-31
Mz in Bz
Designing spaces for rest and relaxation
Nina Ahn, a theme park resort designer
I asked her the main reason for her success. She indifferently said that things led from one to another. But when taking a close look at what these "things" were, it is quite evident why she is at the position she is today.
Written by Reporter Heo Su-jeong Photographed by Reporter Lee Hyo-seon
Where passion leads
"I just did what I was told to do, and that's how I came to be what I am today. Also, I am not married. In a foreign land, I had no choice but to work hard since there was nobody to take care of me."
This answer was far from what I expected from a woman who is widely recognized as successful and who is known as the "woman who designs dreams" and "the first Korean theme park designer".
She received both a bachelor and master's degree from the State University of San Francisco, after which she became the first Korean to join Walker, a world-renowned design company. She has considerable experience in designing well-known theme parks across the globe, including Disney Land, Universal Studios, Wonderland in Beijing, China, the Venus Sport Shopping Mall in Tokyo, Japan, as well as the Lotte World in Japan and Seoul. She is currently working for the Cuningham Group, which is also renowned as a design company, and is in charge of theme parks and resorts all around the world, including Korea.
I became to wonder why she had chosen a theme park designer as her occupation since it was uncommon in Korea. But the answer she gave to this question was also nothing out of the ordinary: She simply replied, "That was what I was responsible for when I first joined a US company after graduating. I began with taking care of small errands and then gradually learned more about the subject." I guess I was anticipating some type of wonderful success story, and looked for an answer like, "I wanted to give hope and dreams to children" or "My dream was to design imaginary worlds ever since I was little", which would have been typical for a person who designs space that gives enjoyment and relaxation to many people.
I was worried that the interview wouldn't go as smoothly as hoped, but didn't worry for long as I realized that she was being completely honest with me in comparison to many other people who make use of every chance to exaggerate and brag about even the tiniest of successes. I began to think that the truth was hidden inside these simple and short answers. Then I asked again how she came to join the first company she worked at. As expected, she thought for herself for a moment and started a story in which I was able to find the reasons for her success.
She was very proficient in French in high school. Her dream was to become a French translator. She majored in French in college, which she entered with outstanding skills in French conversation. It was too boring for her because other students just started learning the alphabet. She was confident that she would be chosen as a student sent abroad to study at state expense, but the requirement was to finish two years of college. She believed it was a waste of time. She wanted to study overseas with financial support from her family, but her family's business was not doing so well at that very moment. This is when a public notice made by Korean Air grabbed her attention. Korean Air, which operated routes between Seoul and Paris, was urgently looking for stewardesses.
"By chance, I saw a recruitment announcement in small letters on the newspaper. Korean Air was, I think, recruiting 40 people, but around 1600 people applied for the job. The competition was overwhelming. It was kind of reckless for me to apply for the job without graduating from college. But I believed becoming a stewardess would enable me to frequently visit France and thus make me more closer to realizing my dream."
There were very few people back then who had a good command of the language. She succeeded in passing the test and became a stewardess for international flights. This is how she frequented France and the US.
But the France she visited was nothing like she dreamed of. She thought the nation would have a dynamic and animated culture, but her thoughts changed after visiting the nation. She became to think that it was a nation that was living on the glory of its past. In contrast, the US seemed like a nation that had endless possibilities. As such, she started to make preparations to study overseas without any hesitation. Whenever she had time after work, she would go to her hotel room and study English and prepare herself for life in the US.
It became clear to me that her first answer - that she just became to be what she is today because she did her best on tasks that were given to her - was the result of her being excessively modest or her not being able to pinpoint exactly how she had made a success of her career. I believe the secret behind her success is passion and efforts. I asked her if she thought so, too.
"It is quite a difficult question to answer, but yes, I agree. What is clear is that I had more passion than anybody I knew back then. I was passionate about going overseas to learn more. I guess even though you don't have a clear idea on what occupation you want, if you have enough passion and make strenuous efforts, the world will steadily give you clues on what you really want."
"Switching off": My way of resting
She is now working for the Cuningham Group, the largest design company in California, US, and is in charge of Korean and Chinese related projects. Based on many years of experience in set design, she is carrying out layout design for resorts and entertainment parks. It was easy to guess that she would be under a lot of stress since she is in charge of a wide range of tasks, ranging from small tasks to drawing the big picture.
Then how does this woman, who designs a place for rest and relaxation, spend her time resting? Since she designs world-renowned resorts and entertainment parks, wouldn't she rest at a wonderful resort in some splendid area? But her answer was rather simple.
"I just let go of things and stay at home. I 'switch off'. I just don't contact anybody for around three days and spend time looking at pictures or reading books. I spend time doing nothing, but this gives me a chance to refresh my mind and make enough energy to move on. Many Koreans believe taking a rest is a luxury that only a certain people can enjoy, but I believe it is necessary to regard resting as something essential in our lives, just as eating."
She says she loves drawing, but at work she has no choice but to design according to the needs of her clients and in consideration of functionalities. As such, her personal desire for creativity is satisfied when she has time to rest by herself.
She turned 52 this year, and is still single. I forced myself to ask if she wasn't lonely, even though it might have been rude.
"Yes, I do feel 'physically' lonely when I am having a meal by myself and think that it would be nice to have someone sitting next to me. But I believe loneliness, in its truest meaning, is felt when one loses oneself, not when there is nobody beside you. Many of my friends or people in my age group have lost their own identities. I am not that lonely because I have not lost myself yet. I believe this was possible because I made my own choices throughout my lifetime, without being forced into making decisions. Come to think of it, life is fair, isn't it?"
This is probably why I couldn't sense any kind of tiredness that I usually feel from people around her age. She was in fact lively. I believe this is because she has a heart of a young person who continuously challenges herself, instead of limiting herself and becoming complacent with what she has now.
pp. 42-43
Style New
Italian Tapas Style Restaurant
Le Petit Cru Proudly Opens
One can hardly discuss wine and dinner in a romantic atmosphere in Seoul without talking about Samcheong-dong. The restaurants there have become enormously popular, and there is increasing criticism that the proprietors have jacked up prices to exorbitant levels. Le Petit Cru, an aspiring Italian Tapas style restaurant, intends to buck the trend and offer quality cuisine and wines at reasonable prices.
By Heo Sujeong; Photography by Lee Hyoseon
Le Petit Cru opened on the third and fourth floors of a new building next to the administrative office of Samcheong-dong on April 18. It is owned and operated not by an individual entrepreneur but D&F, which also operates the AK duty-free shop. It is perhaps for this reason that the staff, cuisine, and service are already professionally set, proving D&Fs operational expertise gained from running specialized tea shops such as Tea Caféand Lupicia and bakeries such as 리롬드뺑.
At the entrance, a vintage poster by Cappiello, considered the father of 20th century modern posters, catches your eye. Other works inside can be appreciated as well, including those shown on the menus on each table. Le Petit Cru aims to become an ‘Italian Tapas’ establishment that offers Italian cuisine by the Spanish Tapas style. Tapas, originally hors d'oeuvres served with drinks especially in Spanish bars, is entirely appropriate for Italian cuisine. Small cuttlefish filled with stuffing, spring chicken poured over with champagne rose tea sauce, and other dishes offer rich, unique tastes. The most popular main dish is mutton steak grilled over charcoal.
Wines are actually offered at regular wine shop prices, with a corkage fee of only KRW 20,000. A more expensive wine can be had at a bargain compared to any other restaurant.
The restaurant has a calm and gracious ambiance. Vintage furniture and small items are used for tables where the wait staff stands ready to serve. These and the decorative cabinets, mirrors, and other appointments add to the sense of refinement. The fourth floor can accommodate private meetings, and the wide terrace off of the third floor is open to the main street of Samcheong-dong. The restaurant also has the advantage of having the only underground parking lot in the district.
Le Petit Cru is one of very few establishments that is appropriate nearly every type of event, from elegant formal dinners, tea or wine after visiting a gallery, to small parties with friends.
Information
Directions: Third and forth floors of the Gallery Sagan building, 106, Samcheong-dong, Jongno-gu (Next to the Samcheong-dong administrative office and the Samcheong-dong Sujebi restaurant)
Open hours: 12:00~24:00 * 10:00~22:00 on weekends and holidays
Parking: None, Credit cards:Accepted
Menu: Lunch set KRW 27,000~KRW 30,000, Dinner set KRW 50,000~KRW 70,000, Tapas dishes KRW 10,000~KRW 15,000, Pastas KRW 20,000~KRW 39,000, Wines KRW 14,000~KRW 494,000
For inquiries, 02-722-0650
p. 51
P.25 Four Main Gates Vicinity 박스 기사
‘Tea, Scenery’, a Regular Performance at Samcheonggak
Eastern and western musical instruments meet to create a beautiful performance at Samcheonggak on a daily basis. Now you can enjoy a leisurely afternoon accompanied by traditional tea and cookies against the scenic beauty of Samcheonggak.
Time: 15:00~15:40 (No performance on Mondays)
For inquiries, 02-765-3700 or 3pp@3pp.co.kr
For reservations, Ticket Link 1588-7890, Interpark 1544-1555, Clip Service 02-501-7888
P.39 Tourists Map of Seoul 박스 기사
Temptation of a Glass of Wine to Enjoy at a Terrace with a Great View
‘Wine Promotion’ at Dasoni
Indulge yourself in the taste and flavor of fascinating wine recommended by a sommelier, spring breeze, and a beautiful view at the lounge 'Dasoni'.
Recommended wine: La Cumbre (2004) KRW 125,000, Manso de Velasco (2003) KRW 85,000, Celeste (2004) KRW 65,000, Mas la Plana (2002) KRW 98,000 (VAT not included)
Open hours: 10:00~24:00
Capacity: 80 seats (50 seats in the hall, 30 seats in the terrace)
For inquiries, 02-765-3700, 3pp@3pp.co.kr * Banquet reservations can be made.
Homepage: www.3pp.co.kr
P. 51 SamcheongGak
Weddings at Samcheonggak that Embody Sophistication, Elegance, and Deep Impression
Samcheonggak has been a popular place for business meetings and family gatherings thanks to its beautiful scenery, excellent service, and tasty and healthy menus. In 2007, it introduces sophisticated and differentiated house weddings through customized services provided by professional wedding managers, florists, stylists, and food consultants.
By Park Jeongseon; Photography provided by Samcheonggak (02-765-3700)
Samcheonggak is surrounded by the beautiful scenery of Mt. Buak, and combines traditional buildings with refined and modern decorations that use natural materials. And it now also offers wedding ceremonies as sophisticated as those that can be found at five-star hotels but at reasonable prices. Menus that stand true to traditional culinary art yet satisfy modern taste as wells table styling that renders dignity to the wedding greatly content not only the parents of the bride and the groom but also guests.
Flowers are decorated, tables set, wedding invitations and gifts for guests prepared through one to one consultation between the bride and the groom and the florist, the stylist, the wedding planner.
The wedding service includes the refined european-style 'wedding', 'remind wedding' for a special memory, 'traditional wedding' that reenacts a magnificent and classical royal wedding, and 'engagement party'. Samcheonggak will surely present an unforgettable and special memory to all who dream about a beautiful and memorable wedding.
Capacity: 300 people
Samcheonggak banquet and wedding reservation: Tel 02-765-3700, Fax 02-3676-3464, e-mail 3pp@3pp.co.kr
p. 54
Novotel Ambassador Gangnam
Japanese Restaurant, ‘Shunmi’
Shunmi offers new style Japanese cuisine that combines traditional authentic flavors with modern touches. Enjoy about 100 dishes made from indigenous products of Korea and Japan and ingredients of the season.
By Sim Mina; Information provided by Ambassador Hotel (www.ambatel.com)
Shunmi, the Japanese restaurant at Novotel Ambassador Gangnam, serves a Japanese buffet on weekends, receiving favorable responses from both business and family customers. Together with Bistro and Japanese-style individual rooms, Jaziki, individual tastes and business purposes can be fully satisfied.
Shunmi regularly shares education and information on services and menus with 'Shunju', a Japanese chain of restaurants in order to meet the tastes of customers who are fastidious about their food. Its menu is developed by Shunmi chefs, global cuisine experts who are trained at Shunju in Japan, and carefully selected ingredients are used to bring the best out of food.
Regarding the prices, a la cartes are offered at between KRW 10,000 and KRW 100,000, lunch prices range from KRW 30,000 to KRW 70,000, and dinner prices range from KRW 50,000 to KRW 150,000. A separate menu is served for Jaziki: All Jaziki menu items are made from natural ingredients and offered at between KRW 120,000 and KRW 200,000. Shunmi's populr dishes include teppanyaki (KRW 65,000), Italian-style raw fish (KRW 30,000), assorted sushi (KRW 50,000), and assorted charcoal-broiled meat (KRW 80,000) (The price is for one person and tax is not included). In addition, about 30 types of sake and 100 kinds of wine are served.
Shunmi holds a 'modern cooking class' at 10:30 in the morning of every Tuesday so that class participants can directly learn from the chefs about their secret recipes.
For inquiries, 02-531-6477, 6479
p. 55
COEX Duty Free Shop
Customer Satisfaction Sale
The family month of May is full of various events, and the COEX Duty Free Shop offers events that are differentiated from those of other shopping centers. Its sale that starts on May 4 and lasts one month consists of Brand Day, honeymoon event, Family Month, and Coming-of-Age Day, and other special events.
By Sim Mina
The COEX Duty Free Shop offers a sale from May 4 to June 3 to impress customers. During the sale period, various events will be held including gift, thank-you, and customer satisfaction events. The gift event will provide one highest, two second-highest, five third-highest, ten forth-highest, and 30 fifth-highest winners with generous gifts including overseas travel tickets and gift certificates that can be used at the duty free shop. The thank-you event also presents transportation passes, one-time coupons to use the limousine bus service from the city air terminal to the airport, gift certificates that are worth a purchase of KRW 20,000, and one-time coupons to receive scaling. Moreover, seven royal customers will be selected during the customer satisfaction sale and be presented with lucky golden charms.
During the Brand Day event, different cosmetics and perfumes will be discounted at 30% on different days of the week. The Family Month event from May 4 to May 8 will offer customers making a purchase of USD 300 and more with two tickets to see a movie at any Mega Box theatre. The Coming-of-Age Day event from May 19 to May 21 will present a purchase of USD 200 and more with a perfume. The Honeymoon event will allow couples to combine their purchase amounts and provide a 15% special discount coupon. Customers with a purchase of USD 1,000 and more will be given two one-time scaling coupons, two tickets to any Mega Box movie theater, and a gift certificate that is worth KRW 30,000 at an Outback restaurant. Customers with a purchase of USD 3,000 and more will be given a gift certificate that is worth KRW 200,000 at Intercontinental Hotel, and customers with a purchase of USD 5,000 and more will be given a one-night say at Intercontinental Hotel and a limousine ride to the airport provided by the hotel.
Lastly, if people working in the areas of Gangnam-gu, Songpa-gu, Seocho-gu, and Bundang visit the duty free shop after 6 pm on weekdays, they can receive an additional 5% discount, and if they make a purchase of USD 200 and more, a KRW 10,000 gift certificate for Starbucks will also be given.
Open hours: 10:00~20:30
Location: First and second underground floors, COEX Intercontinental Hotel, 159, Samseong-dong, Gangnam-gu, Seoul
Directions: Get off Samseong Station on Subway Line 2 and walk for five minutes to reach the underground arcade of COEX Intercontinental Hotel
For inquiries 02-3484-9777, www.coexskm.com
p. 63
Campaign of the Year
Now Both the Scale and the Enjoyment Increased Twice
Korea International Art Fair (KIAF) 2007
Korean International Art Fair (KIAF), which was established in 2002 with an aim to become a hub of Northeast Asia's art market, will be held at COEX this year. Celebrating its sixth year this year, the size of the art fair will be twice that of previous years'. Let us give you a preview of KIAF 2007, which has taken further steps toward its initial goal.
By Park Jeongseon; Information provided by KAIF (02-6000-2501~3)
Since its holding in 2002, KIAF has aimed to invigorate the art market and popularize art, and achieved much of its goal. It offered art fans with an opportunity to appreciate excellent works of art and increase their collection through one occasion and has continuously laid the groundwork to become an art fair that represents Northeast Asia.
Regarding KIAF 2007, first of all, the size of its exhibition increased twice this year. Its exhibition will be held at two places, the Pacific Ocean Hall and Indian Ocean Hall of COEX, at the same time, and 208 art galleries from 18 countries will participate to show a total of about 5,000 pieces of art. It will be difficult to see all works on exhibit in one day.
Not only the increased size but also various art-related programs will ensure this year's art fair becomes a more colorful event than previous years'. Following China, Germany, and France, KIAF 2007 invited Spain as the hosting country: 14 spanish galleries with international reputation will bring high-level works of art from Spain.
Now with KIAF which has been growing at a rapid pace year after year, you do not have to envy any longer magnificent international art fairs held overseas. It has continuously secured its position as Asia's foremost art fair and increased its values.
Date: Five day, Wednesday, May 9 to Sunday, May 13, 2007
Venue: Pacific Ocean Hall and Indian Ocean Hall of COEX of the Korea World Trade Center in Samseong-dong
For inquiries, 02-6000-2501~3, www.kiaf.org
pp. 68-69
Looking for 'green' energy
Feel So GREEN
Colors have the power to make you happy or sad in an instant. On the day when the reporter felt the color 'green' - which makes spring even more vibrant - by eye, nose, and mouth, nature did not seem far away. A day in the city can be restful if there is enough greenery to arouse your senses.
By Sim Mina; Photography by Lee Hyoseon
Taste
Cafeteria where you can create your own salads
Salad DuDe
The first location of Salad DuDe, a salad cafeteria, in Cheongdam-dong has a fresh, green interior. It is the latest manifestation of the rising interest in well-being and vegetarianism. Diners can choose from various toppings, about 20 dressings made by secret in-house recipes, and about 50 salad ingredients such as grilled steak, chicken, shrimp, cheese, artichokes, and nuts. Any taste you prefer, you can experience. The main menu includes salads and sandwiches. The sandwiches at Salad DuDe are basic ingredients and minced vegetables wrapped in tortillas or grilled wheat cakes. You first select the main type of lettuce, four toppings, and a dressing that suits your taste. Caesar dressing and ranch dressing are good for tuna, and if you like shrimp, avocados and cucumber are highly recommended. Set dishes are available for those who can't make up their minds. The Salad DuDe Vege Selection and Beverly Hills Chef are the most popular.
Directions: Across the street from Cheongdam Wedding Hall in the direction of Cheongdam Intersection from Hakdong Intersection
Address: 91-10, Cheongdam-dong, Gangnam-gu, Seoul
Open hours: 08:00~23:00
Menu: Salads KRW 6,000 and higher, Sandwiches KRW 6,000 and higher, Kiwiade KRW 5,000
For inquiries, 02-549-1311
Scent
A small forest in the urban center
Green Gallery
Green Gallery is located in an vibrant forest between high buildings, like a hidden, mysterious hollow. You may feel that you have disappeared into a deep, lush forest of dense trees, plants, flowers, and fish. The large and small pots that fill the outdoor terrace and cafe emit natural negative ions, making your entire body feel refreshed. Green Gallery serves many different teas and is especially known for organic herb teas. 'Apple Cinnamon' with lingering cinnamon and apple scents on the tip of the tongue and 'Lemon Blossom' with a cool lemon scent are the most-frequently ordered. For green teas, only young leaves are used, so they don't have the usual bitterness, allowing you to enjoy the tea longer and its deep scent. There are also a la carte cheese salads and wines from France, Chile, Italy, Australia, and other countries. Visitors to Green Gallery are also given mini flowerpots.
Directions: Next to Seongnam Areum Broadcasting from Exit 4 of Jeongja Station on Bundang Line
Address: 104, G. Park Plaza, 23-1, Jeongja-dong, Bundang-gu, Seongnam City, Gyeonggi Province
Open hours: 10:00~01:00
Menu: Apple Cinamon KRW 7,000, Lemon Blossom KRW 7,000, Cheese salad KRW 18,000
For inquiries, 031-717-1678
pp. 70-71
Beetle Map's Big Five Festivals in May
Fresh sunlight and greenish tree leaves make a dazzling scene in May, and the nation is full of exuberant festivals than any other time. You are invited to the site of festivals to fully enjoy spring days in May.
By Park Jeongseon
Hadong County, South Gyeongsang Province
12th Hadong Wild Tea Culture Festival
The ‘Hadong Wild Tea Culture Festival’ will be held for four days starting from May 17 under the theme of 'Green Tea I Made for the King'. The festival was initiated in 1996 to widely publicize the tradition and reputation of the first tea growing area, and has taken root as an international festival where both local residents and tourists participate. Various experience programs will comprise the festival in addition to refined cultural performances such as outdoor play, Chinese traditional tea ceremony demonstration, and temple music concert. In particular, high-class handmade teas of Hadong will be sold at a discount of 50% during specific hours on each day of the festival, offering a good opportunity to buy 'green tea for the king'.
Date: Four days, Thursday, May 17 to Sunday, May 20, 2007
Venue: Hadong Green Exhibition Center
Main events: One Thousand Year Tea Drinking experience, green tea bath experience, traditional outdoor play, Chinese traditional tea ceremony, etc.
For inquires, 055-880-2375, festival.hadong.go.kr
Yeoncheon County, Gyeonggi Province
15th Yeoncheon Jeongok-ri Paleolithic Festival
The Jeongok-ri prehistoric site is a place where you can have a peek on the way people lived in the beginning of the world. The 'Yeoncheon Jeongok-ri Paleolithic Festival', which celebrates its 15th anniversary this year, shows how the lives of humankind began and consists of various events and experience programs that appeal to the five senses. At the entrance of the festival site is the 'Paleolithic Wall' where paleolithic men, the ancestors of the current mankind, welcome visitors to give the effect as if they are about to enter the Old Stone Age. People, disguised as paleolithic men, will be spotted here and there in the festival site, and they will reenact the primitive life of the Old Stone Age together with visitors such as hunting and making a fire to broil meat.
Date: Five days, Friday, May 4 to Tuesday, May 8, 2007
Venue: Prehistoric site in Jeongok-ri and other areas in Yeoncheon County
Main events: Old Stone Age-related performance, musical performance, Namsadang (touring company) performance, Old Stone Age family contest, etc.
For inquiries, 031-839-2561~8, www.iyc21.net
Chuncheon City, Gangwon Province
2007 Chuncheon International Mime Festival
The Chuncheon International Mime Festival is a performance and arts festival that harmoniously combines the artistry of mimes and the popularity of a festival. The festival is themed on the body, movements, and images: It gives meaning to the movements of the body and allows you to experience new forms of communication that go beyond walls which words and writings cannot overcome.
The opening nanjang, which means 'chaos' describing the chaotic status of all people participating together, will be followed by mime plays on official invitation and special mime plays. Friday nanjang will feature free experiments by artists and joys of deviating from long-standing customs, and dokkaebi nanjang is a theme park-type performance and arts program for spectators of all ages.
Date: Eight days, Sunday, May 27 to Sunday, June 3
Venue: House of Mimes, Chuncheon Culture and Art Center, Chuncheon Puppet Theatre, and other places in Chuncheon
Main events: Opening nanjang, dokkaebi nanjang, Friday nanjang, various exhibitions, etc.
For inquiries, 033-242-0585, www.mimefestival.com
All the festivals which are to be held in May
Festival name/Venue/Date/Inquiries
1 12th Hadong Wild Tea Culture Festival / Hadong County, South Gyeongsang Province / Thursday, May 17 to Sunday, May / 055-880-2375, festival.hadong.go.kr
2 15th Yeoncheon Jeongok-ri Paleolithic Festival /Yeoncheon County, Gyeonggi Province / Friday, May 4 to Tuesday, May 8 / 031-839-2561~8, www.iyc21.net
3 6th Music Uijeongbu Music Theatre Festival / Uijeongbu City, Gyeonggi Province / Friday, May 11 to Sunday, May 27 / 031-828-5847~8, www.umtf.or.kr
4 2007 Chuncheon International Mime Festival / Sunday, May 27 to Sunday, June 3 / 033-242-0585, www.mimefestival.com
5 9th Hampyeong Butterfly Festival / Hampyeong County, South Jeolla Province / Thursday, May 3 to Tuesday, May 8 / 061-320-3364, www.inabi.or.kr
6 33rd Boseong Green Tea Festival / Boseong County, South Jeolla Province / Friday, May 4 to Monday, May 7 / 061-850-5223, dahyang.boseong.go.kr
7 77th Namwon Chunhyang Festival / Namwon City, North Jeolla Province / Friday, May 4 to Tuesday, May 8 / 063-620-6182, www.chunhyang.org
8 7th Sancheong Oriental Medicinal Herb Festival / Sancheong County, South Gyeongsang Province / Friday, May 4 to Wednesday, May 9 / 055-970-6421~4, www.jirisanherbfestival.or.kr
9 2007 Daegu Yangyeongsi Herb Medicine Festival / Daegu City / Wednesday, May 2 to Sunday, May 6 / 053-253-4729, herb.daegu.go.kr/festival
10 9th Damyang Bamboo Festival / Damyang County, South Jeolla Province / Saturday, April 28 to Saturday, May 5 / 061-380-3151, www.bamboofestival.co.kr
11 2007 Hi Seoul Festival / Seoul / Friday, April 27 to Sunday, May 6 / 02-775-2834, www.hiseoulfest.org
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Special Promotions for the Month of Families
Restaurants at Novotel Ambassador Gangnam, Bistro, Shunmi, and Festival, offer special promotions for the month of families throughout May. Festival offers a well-being buffet discounted at 20%, Shunmi a Japanese-style buffet, and Bistro a weekend buffet menu for families consisting of dishes favored by children such as soup, chicken, and pizza on weekdays at reasonable prices. For inquiries, 02-567-1101
Chef's Lunch Bar
Restaurant 8 at Hyatt Regency Incheon newly introduces 'Chef's Lunch Bar'. The Chef's Lunch Bar offers a buffet consisting of fresh salads, breads, soups, and sweet desserts from noon to 2:30 pm from Mondays to Saturdays. The price is set at KRW 25,000, and if a main dish such as steak, pasta, or baked bass is included, is set at KRW 35,000 (VAT not included).
For inquiries, 032-745-1234
Culinary Travel to Singapore
The buffet restaurant, La Seine at Lotte Hotel Seoul, Lotte Hotel World, and Busan Lotte Hotel invites five Singaporean chefs to hold the 'Culinary Travel to Singapore' promotion from May 5 to 15 that will offer various Singaporean dishes. On the menu are ‘chili crab’, crab meat mixed with spicy chili sauce and 'bak kut the', the authentic Singaporean pork rib soup.
For inquiries, 02-317-7171 for Lotte Hotel Seoul, 02-411-7811 for Lotte Hotel World, and 051-810-6390 for Busan Lotte Hotel
Opening of a Serviced Residence in Midtown Tokyo
Oakwood Worldwide has opened Oakwood Premier Tokyo Midtown, a serviced residence of total 107 rooms located in the newly developed area of midtown Tokyo. The apartments feature high-speed Internet service, plasma TV, BOSE's home theatre system, wooden bath with a steam shower, and marble-finished furniture. In addition, rooms are serviced, and front desk and concierge services are provided around the clock.
For inquiries, (81-3) 5412-3131
Special Class Korean Beef Promotion
Sofitel Ambassador Seoul, 'Cafe de Chef' holds the 'special class Korean beef promotion' from May 10 to June 17. The promotion includes three sets and five a la carte dishes consisting of fillet mignon, sirloin steak, shortloin steak, etc. made from special class 'Tteure' Korean beef. Moreover, Peregrine Pinot Noir, a New Zealand wine, is served at a special price.
For inquiries, 02-2270-3131
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A Space for Stylish People
Doota, a Shopping Mall Specializing in Fashion
Doota, a shopping mall specializing in fashion, opened its doors in 1999 and has gained high recognition and trust despite the late start compared to its competitors. This success of Doota, that is even called the 'revolution of Dongdaemun', is thanks to a strategy and effort for extensive change.
By Park Jeongseon; Photography provided by Doota (02-3398-3114)
Doota has a total of 1,100 shops that sell various items through its two stories below and ten above the ground, and a perfect one-stop shopping system that attracts about 20 million and more shoppers every year. What differentiates Doota from other shopping malls is fashionable products and service that puts the highest priority on customers. Products are fashionable and trend-setting, prices are reasonable, the quality of products is guaranteed by Doota, and all the services are improved. Building on these strengths, Doota has led extensive change in the industry by introducing customers-centered thorough service such as using fixed prices for the first time as a fashion shopping mall; Certifying Doota best shops; holding the Doota venture designer contest and fashion show, model selection contest; assigning shops for rising designers in the Dooche Zone; running an information center for foreign tourists; employing floor managers; and operating designer shops.
In particular, KRW 13 billion was invested to renovate the entire shop floors in March 2007, which received a favorable response from customers. In addition, high-end shops by designers of middle standing and shops by rising designers have been expanded.
Foreign tourists are not left forgotten. Multi-shops on the fifth and seventh floors offer about 3,000 tourist products, allowing for one-stop shopping. An exchange booth is run and real-time information on exchange rates is notified within the shopping mall in order to increase convenience for shopping. Moreover, a broadcasting program starring popular singers is publicly shot, and a dance performance, cultural performance, etc. are held on a stage outside Doota every weekend.
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Culture and Travel News
By Park Jeongseon
Donkey Show
The genius producer, Jordan Roth, has introduced a novel combination of Shakespeare's play and disco music, and experts who have led the domestic performance world adapted the show to present it to Korean spectators.
The Donkey Show reinvents a love story set against medieval times about lovers who lost their ways in a deep forest as an incident happening at a disco club in modern times. About 20 disco music numbers by Donna Summer, Bee Gees, Barbra Streisand, and other musicians create a cheerful atmosphere from start to finish to present this unforgettable, magnificent show.
Date: Saturday, April 28 to Saturday, June 30, 2007, no performances on Mondays
Venue: Exclusive Hall for the Donkey Show on daehangno (university street)
Admission: KRW 40,000 for any seat, a 20% discount for a group of 20 and more spectators
For inquiries, 02-3443-6487
Exhibition
Story Factory Exhibition
Story Factory is an exhibition that arranges the works of art collected by the Ssamzie Art Warehouse in the format of a children's story so that spectators will follow the flow of the story and appreciate the art works. Stories told by the context of the works or reminded by each work are integrated to come up with one plot. It is designed to recommend artists to see art works from the new perspective of children's stories and general spectators to get friendly with modern pieces of art. In particular, children can explore their ways around the art works on exhibit and put their imagination to use following the plot of the story as if they adventured in a mysterious country.
Date: Open run from Tuesday, May 22, 2007
Venue: Ssamzie Art Warehouse in Heyri
Admission: Not determined
For inquiries, 02-3142-1693
Concert
Very Special Moon, Flower and Water
The 'Very Special Moon, Flower, and Water' is very special performances that will be held over three days by performers who are famous for beautiful melodies: David Lanz who will perform on May 28, Tingstad & Rumbel on May 29, and Suzanne Ciani on May 30.
These artists is characterized by naturalism and humanism. The beautiful and cozy images they create dampen the emotions of urban residents dried up by living lives in modern buildings, and their slow tempos help them reconnect with nature and rest. Date: 20:00, Monday, May 28 to Wednesday May 30, 2007
Venue: LG Art Center
Admission: KRW 100,000 per VIP seat; KRW 70,000 per R-class seat; KRW 50,000 per S-class seat; KRW 30,000 per A-class seat
For inquiries, 02-529-3529
